特別報導/東京
寶格麗銀座旗艦店．表參道雙子店
自2005年起日本對來自於義大利的世界精品寶格麗BVLGARI的貢獻度早已攻占整個集團營收的26%，為回應這個最重要的市場對於寶格麗精品的熱情以及驚人消費力，2007年11月寶格麗在東京一舉開設了兩家旗艦店：一為全球最大的「銀座旗艦店BVLGARI TOWER」於11月28日開幕，另一為甫於11月2日開幕的全球第四家雙子店(Twin-Shop)「表參道旗艦店」。為維持品牌一貫的優雅、簡約、現代風格，這兩家店均是由寶格麗室內設計部門設計，其中「BVLGARI TOWER」建築大樓更是與擁有兩百年歷史、日本前五大建設公司的清水建設株式會社(Shimizu Corporation)合力打造出品牌獨有的建築風格。
坐落於東京另一個角落、GYRE購物中心的全球第四間Twin-Shop「表參道旗艦店」也不遑多讓，TWIN-SHOP顧名思義就是兩家連在一起的店。在1,012平方公尺的寬敞空間裡，一區為日本最大的配件展示區，另一區則專售珠寶鑽錶附設婚禮專區；兩個獨立的空間各自有主題、有不同的陳列方式、且分別擁有通往表參道的出入口，刻意設計的動線讓空間可以彼此互通，客戶穿梭其中，享受柳暗花明的驚喜。
建築設計」清水建設株式會社Shimizu Corporation
室內設計」寶格麗室內設計部門、Antonio Citterio and Partners
坐落位置」日本東京銀座與表參道
空間性質」商業空間
完成時間」2007年11月
Since year 2005 Japan has represented 26% of Italy luxury brand Bulgari Group’s total revenues, Bulgari would like to boast strong relationship with Japanese, who have strong passion toward luxury and design, by opening not only one but two new flagship stores as image statement in the most prestigious areas in Tokyo. As the largest Bulgari flagship store in the world, the Bulgari Ginza Tower is opened on November 28th 2007. The other one in Omotesando, the fourth flagship store with “twin-shop” concept, is opened earlier on November 2nd 2007. Both stores are designed by Bulgari in-house architects to remain the brand’s iconic elegant and simplistic presentation, while the Bulgari Ginza Tower building is co-designed with Shimizu Corporation, one of the top 5 general contractors in Japan with 200 year history.
Rested in the other corner of Tokyo, the twin-shop Omotesando flagship store in GYRE isn’t resting for a single moment, either. The “twin-shop” concept means two different stores connect together. In the a large space of1,012 square meter, one side hosts the largest Bulgari accessory store in Japan while the other side hosts the jewelry, watches and wedding area. These two individual spaces have each own theme of display, and independent entrance toward busy streets. However, customer will surprisingly find the two stores stay connected while moving around either one of the stores.
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