Gems&Fine Jewelry

  
雖本案是位於台北市仁愛路上經營屬於高端的頂級珠寶為主的門市店面,針對金字塔頂級的VIP熟齡貴婦的客層,因此在整體空間設計概念上,設計師跳脫一般門市以展示為主要目的的空間鋪陳,反倒是刻意降低商業色彩,去營造出一種如家般的沙龍空間,希望消費者進入空間時,在欣賞這些頂級珠寶之前,能夠稍作歇息的沏上一壺茶,如回到家中般,舒適而自在。

  由於原基地坐落在大廈入口兩側,中間沒有連通,故設計師運用幾乎對稱的概念,來定兩個平面配置。在空間坪數小的限制下,將設計重心放在陳列上的著墨與質感上的講究。兩邊空間先區隔出幾個小區塊,運用許多家具配置以及布料來襯托出整體空間的調性。如以法式古董家具及印花絲布,搭配落地燈與茶几、花藝掛畫等女性氣息與質感形塑出古典文藝氛圍,而特殊處理過的舊實木搭配鏡面不袗的工作桌,又呈現餐桌另一種休閒感。另一組矮沙發有著loung的味道,讓主要客層為熟齡女性的消費者,能夠自在地又舒服地選擇喜愛放鬆的位置區域。

  由於所販售的是高單價的產品,因而,陳列也是特別講究的重點之一,設計師刻意降低了陳列櫃的數量,強化每個陳列櫃的質感與設計,以皮革搭配鐵刀木。為了搭配珠寶的氣質,材料搭配則是另一學問,如黃銅與皮革等富質感,卻又不搶過珠寶的風采。

  針對鑑賞珠寶所需的特殊光線需求,如欣賞鑽石的光源須是接近太陽的晝光色、彩色寶石須要暖色光以及低溫的光源。設計師與業主共同合作,做很多study,以正確的方式呈現商品的光澤與顏色等。這種種商店需求的專業設計則整合在看似簡單的空間布置裡,隱匿在堶惘p交談區上方的吊燈或情境控制系統等。

  在過去歐洲文化史中,沙龍一直為女性文化及精緻高貴的生活形態建構了一個開放空間,設計師Celia巧妙地運用沙龍般的開放空間,建構出一個個以交談為主的社交場域,讓珠寶交易和女性精緻文化所蘊含深厚底蘊互為表裡,細膩而精巧的設計思維展現了設計師敏銳的理解。採訪」周巽莉



設 計 者」Celia Chu朱怡芬
參 與 者」上田美雪 鄭匡佑Miyuki Ueda ,Yu Chen
燈光設計」十律照明設計•賴雨農
攝 影 者」劉忠
空間性質」商業空間
坐落位置」台北市
主要材料」特殊木板、大理石材、皮革、黃銅仿古
面 積」28坪*2戶
Gems & Fine Jewelry

The project is a jewelry store targeting clients of the rich and famous; it is located in Taipei’s premier street where mansions and luxury apartments abound. Celia’s design appears as a very expensive commercial space yet is not like a typical commercial store; it looks more like a guest salon, or a living room welcoming everybody to come in. Clients enter the store more like walking into their own living room where they can enjoy a moment of relaxation before shopping.

The store is cramped between two entrance gateways of a mix-used building. The first sight of this store is one of strict symmetry and its total layout follows a symmetrical layout as well. Due to its limited scale, the display strategy dominates the design and this made Celia be more particular in the furnishing details. Furniture pieces in a floral pattern and lighting fixtures join in key positions which seem to be reserved for ladies only. In one corner an old wood log sits in front of a mirrored working table; the space depicts an air of relaxing pleasure. Seating positions are arranged in a casual layout; they invite customers to sit in ways they cozily enjoy.

The store sells only high-price tag items and that is what its display strategy is focused on; there are only a few display cabinets; they are custom designed and made of the finest wood work and details. Leather, copper and hardwood textures mix within the boxes and exhibit the finest craft and sophistication.

For professional gem connoisseurs, lighting is crucial; diamond needs daylight to radiate their brilliance yet color stones need warm light. Celica and the store owner worked together on many design studies to learn how natural and artificial lighting could be controlled in this store. Other lighting systems were also studied in particular ways.

The 19th century salon space was a locus where upper middle class females created a vision of the world; the space was a symbol of an exquisite life style in early modernism. Celia’s design is such a “salon” representing a social dialogue between man’s desire and “things” Jewelry is a media linking female’s interior, their passion and psyche.


Designer: Celia Chu
Participants: Miyuki Ueda, Yu Chen
Lighting Design: SieLu Lighting Design – Y. N. Lei
Photographer: Chen Liu
Category: Commercial Space
Location: Taipei
Material: special wood board, marble, leather, copper

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